Tuesday, April 8, 2008

What's Wrong with Pink?

Alisa Valdes-Rodriguez on Jane Smiley's rather strange dislike for the color of Jennifer Weiner's new book.

8 comments:

Kalika said...

I think I associate pink with babies or something. Pink means immature, kid-stuff. I actively avoid that color. Plus, it's really, really ugly.

Nancy Matson said...

While I can see someone taking offense at this, especially since the author doesn't control the marketing and/or art decisions, I think Jane S.'s basic point is that the pink cover is going to stop guys from reading it, and since that's half the population, it's a potential loss of readership for the author. I don't think she's saying it's because male readers are innately more valuable than women readers, or anything like that.

benwah said...

I'm a guy, and while I certainly read female authors (Smiley, in fact), I pass by the pink-and-turquoise-with-bare-feet covers with nary a glance. (Really, what's with the bare feet in the foreground with the unfocused head in the background on all those covers?)

Jonathan Lyons said...

OK, maybe not so strange dislike. My bet though is that the cover design was her publisher's choice, not hers.

Jaye Wells said...

Mark me down for a fan of both pink and Jennifer Weiner. I'm not ashamed.

Southern Writer said...

Shoot. When I clicked to read what Alisa had to say, "this blog was not found."

I know the author seldom has any say in the cover, but I tend to avoid the pink (and turquoise) ones. To me they say "chick lit," and that's not my preference for reading.

Jonathan Lyons said...

I think it's fixed...

Southern Writer said...

Having said I don't care for chick lit, and cat fight aside, I must say now that I like the cover. It would entice me to read the hook and maybe a couple pages, just to see ... now look what you've gone and done!