Thursday, August 20, 2009

Dan Brown's eBook

TechFlash is reporting that Amazon will be releasing the ebook for Dan Brown's The Lost Symbol on the same day as the print version and for $9.99. This is a big score for the 10,000 pound gorilla, as there was some speculation that Random House, Dan Brown's publisher, might delay the release of the ebook edition to avoid cannibalizing hardcover sales.

5 comments:

Rick Daley said...

Very interesting. I don't have an e-reader, so I can't take advantage of the cost savings, but I do plan to buy the book.

Perhaps I'll do what many hope for, and pick up a couple additional books while I am in the store. I prefer to peruse the shelves rather than just buy online. Call me old school.

ryan field said...

I think it was a good idea to release both at the same time. The people who have invested in e-readers would have waited for the e-book release.

Shennandoah Diaz said...

I've been seeing more and more how this actually helps book sales. As an economics major I see the advantage of offering different products/services for different market segments. I would think you would get greater saturation rather than a decrease in sales, but that's just my opinion.

Pete Miller said...

How is selling a book cannibalizing sales of a book. That is an odd idea in and of itself. Is the ebook release Kindle only? I see that doing more harm than an open ebook release. Will other booksellers with their own ebook divisions invest as much in selling a book knowing that Amazon has the ebook exclusive? Or will everyone just want to sell all they can knowing that the sales will be huge?

Jonathan Lyons said...

Pete - It's not an odd idea really - it's something that's been discussed frequently in the blogs and press. I won't go in to extensive detail about the ins and outs of this here, mostly because others do it much better. Check out some of the blogs I reference and the New York Times and Wall Street Journal for recent discussions on this.